Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs. He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management, internationalization, content/URL management and dashboards. Google Sheets formulas for keyword management  V LOOKUP CONCATENATE FLATTEN LOWER =VLOOKUP(text,[range to search],[column number to return],[true/false]) V LOOKUP (documentation) VLOOKUP,... [...]