Google and Exclusive Concepts are hosting a webinar ‘Three Words Every Google Shopping Advertiser Must Know’ on Wednesday, July 26, 2023, at 2.00 pm ET. The Exclusive and Google team says, “You’ll Learn: Ways to overcome the challenges of PMax How to align business goals to ads structure Why intent signals translate into revenue growth Ways to optimize media assets to boost results EXCLUSIVE and Google join forces to share the 3 components that separate the best from the rest in Google’s new advertising format: Performance Max. Many brands have searched for the... [...]

Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on March 29-30, 2023. The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority. Key Takeaways: Discover why building authority online is so important, especially with the rise of AI-generated content. Learn how to leverage authentic subject matter expertise to increase your website authority. Uncover the benefits that outreach... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition. You’ll Learn: What else matters in addition to the CPC bid level of an ad. How to be... [...]

Google is going to make Google Shopping free worldwide. Here is the announcement from Google: “Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today. This change will take effect by mid-October 2020”. Free listings will soon be available... [...]