How to simplify measurement with the Google tag

Google Ads & Commerce Blog Scott Herman has published an article on simplifying measurement with the Google tag. He says, “Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party and modeled data. It’s critical that advertisers have durable, sitewide tagging in place as legacy identifiers such as third-party cookies... [...]