Google Tag Manager streamlines website tag management, allowing marketers to deploy and manage various tracking codes and snippets without needing direct access to the site’s source code. With its user-friendly interface and robust features, GTM simplifies tracking implementation, enhances data accuracy, and facilitates agile marketing strategies. MOZ contributor Angela Petteys has published an informative article on Google Tag Manager. She says, “Sites commonly use several different tags, and the amount of code needed to create them all can be overwhelming – especially if you’re... [...]

Search Engine Journal contributor Winston Burton has published an article featuring four alternatives to Google Tag Manager. He says, “Alternative TMSs (Tag Management Solutions) 1. Tealium Tealium is a software company specializing in tag management and customer data platforms (CDPs). It provides solutions that enable organizations to collect, manage, and leverage customer data across various digital touchpoints. At its core, Tealium offers a tag management system (TMS), which simplifies the process of deploying and managing various marketing and analytics tags on a website or mobile app. These... [...]

Google Tag Manager is a tag management system that stores and manages marketing tags and third-party code snippets. WordStream contributor Alessandro Colarossi has published a guide to using Google Tag Manager. The guide covers the following: What is Google Tag Manager (+What is it used for)? Benefits of using Google Tag Manager How to create a GTM account How to add Google Tag Manager to your website Advanced features to track using GTM, How to Use Google Tag Manager: The Only Guide You’ll Ever Need WordStream  [...]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’. Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures. Difference Between Google Tag Manager And Google Analytics Google Tag Manager... [...]

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Analytics Mania contributor Julius Fedorovicius has shared 25 best practices to make the most from Google Tag Manager. He says, “To show you the right direction, here are a bunch of Google Tag Manager best practices that you should start following immediately. Obviously, this is not a definitive list (or whatever) and it never will be. But I just hope maybe some of the list items will give you ideas/inspiration... [...]

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a new video ‘Starting With Google Tag Manager: A Beginner’s Guide’ to help you start using Google Tag Manager. The SME team says, “Want to begin using Google Tag Manager? Looking for an easier way to install tracking pixels on your website? Measurement marketing expert Chris Mercer explains how Google Tag Manager can simplify your marketing measurement... [...]

Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager. Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager. Kim says, “Cross-domain tracking is required on your site any time you see sessions broken up across root domains. There are a few common situations that might break up sessions in GA: Users Are Sent Through a Redirect This has been the most common offender in my experience.... [...]

The Google Tag Manager enables the webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. It offers flexibility to everyone for managing the code without much technical expertise. To make Google Tag Manager more transparent and helpful, Google has added Custom Templates to it. Google’s Scott Herman says, “For scenarios where the built-in templates don’t cover your needs, we also offer options to deploy your own custom HTML and JavaScript. To help protect the security of your users and sites, we already... [...]

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”. You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has shared an article highlighting the important features of GTM. Austin says, “While Google Tag Manager is easy to use, there are a few things that you will need to understand. These are containers and triggers: Containers In order to set up Google... [...]