Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Enhance your Public Alerts to surface on Google Search’. The GSC team says, “This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Monitoring Organic Google Search Traffic in Looker Studio’. The GSC team says, “Join Googlers Cherry Prommawin and Daniel Waisberg as they discuss monitoring Google organic search traffic using Search Console, Google Analytics, and Looker Studio. Follow along with the Looker Studio dashboard template linked below and start monitoring your own data today.”  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying Google Analytics and Search Console data’. The GSC team says, “Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data.”  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘The Current State of SEO, Revamped Search Console Emails, and more!’. The GSC team says, “Happy 2025 SEO practitioners! Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more!”  [...]

Website rendering is the process of converting website code into a visual interface that users can interact with on their browsers. It ensures proper display of content, images, and styles for an optimal user experience. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Website rendering strategies’. The GSC team says, “Make informed decisions about the technical setup of your website with this insightful Search Lighting Talk on rendering strategies. Join Martin Splitt as he breaks down complex concepts into easy to understand... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript.”  [...]

Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.”  [...]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]