Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.”  [...]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.”  [...]

Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. Search Engine Watch contributor Eric Ritter has published an article on enhancing e-commerce branding strategy with Google Trends. He says, “If you exploit its capacity, Google Trends can be a game changer for your SEO strategy. Consider the following steps to exploit this tool to develop your digital marketing strategy: 1. Monitor trends Google Trends is a free tool... [...]

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends. He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]

Google Trends keyword research tool offers insights based on actual Google search data. By getting insights from it, you can take your SEO strategy to the next level. Search Engine Journal contributor Roger Montti has shared seven ways to improve SEO and content marketing using Google Trens. He says, “These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will be useful for creating keyword strategies for promoting websites. Discover new ways to use Google Trends to unlock hidden insights and keyword volume data. The Value of... [...]

Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends. He says, ” This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond: What Is Google Trends? How Do I Use Google Trends? Get More Insights Into Your Website Keywords Google Trends Related... [...]

The latest article on HubSpot blog is titled “Google Trends Makes Search Data More Useful for Marketers”. Ginny Soskey says, “Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there werehacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. Personally, I started using Google Trends a lot more, even if the results weren’t always accurate. See, I couldn’t be 100% sure Google Trends was... [...]