Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk shopping markup’. The GSC team says, “In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.”  [...]

Google Trends is a powerful tool for identifying real-time search trends, helping marketers to understand audience interests and optimize content strategies. It provides valuable insights into keyword popularity, enabling data-driven decisions for content creation and SEO. Google Search Central has published a new video ‘Google Trends Advanced Tips’. The GSC team says, “In this episode of Google Trends Tutorials, Daniel Waisberg, Search Advocate at Google, and Omri Weisman, Google Trends Engineering Manager, showcase Google Trends advanced features such as special... [...]