Google’s Featured Snippets provide concise, highlighted answers directly on the search results page, enhancing user experience by offering quick information. Securing a spot in a Featured Snippet can significantly boost your website’s visibility and click-through rate. MOZ contributor Ann Smarty has published an in-depth article on how to optimize for Google’s featured snippets. She says, “Recent studies reveal that featured snippets have an average 35% click-through rate. The higher click-through rate can be explained by the many search features added to organic search... [...]

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippets He says, “Throughout the years, one of the things I’ve been able to hone in on is how to optimize for the featured snippet. I’ve developed a set of rules to follow when optimizing client pages for this SERP feature. You can learn more about each rule below. 1.... [...]