Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]

On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. Search Engine Journal has published an article analyzing the impact of Google’s Helpful Content Update on News SEO in 12 different countries. The SEJ team says, “In this article, we’ll be showcasing which publishers around the world were impacted by the Helpful Content Update. We examined each of Google’s categories to see whether we would find something extraordinary around the time the updates were executed and picked out one or two countries per category... [...]

Watch Neil Patel’s latest video ‘Google’s Helpful Content Update’ to explore the most recent helpful content update from Google. He says, “Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article. ” Neil Patel’s Blog  [...]

Google has started to roll out the new helpful content update. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. seoClarity contributor Mitul Gandhi has shared five reasons why you shouldn’t be worried about it. He says, “Google has provided the basics of what this update is about, but SEOs may still wonder what all that means. Here are 5 key takeaways from what Google said, and reasons why you shouldn’t (or should) worry. #1. Auto-Generated Content The challenge of scaling content... [...]

Content is meant for the users. It should address their needs. This is what the latest Google’s helpful content update is all about. The Google Search Central team says, “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider. Focus on people-first content The... [...]