Search Engine Journal contributor Ruth Everett has published ‘A Guide To Google’s Knowledge Graph Search API For SEO’. She says, “Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query. The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information objects that can be uniquely defined. They enable Google to go beyond just keyword... [...]