Impact of Google’s Nofollow Rule on Internet Marketing

Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor Jodie Harris has published an in-depth article highlighting Google’s new rule on digital marketing and PR. Harris says, “Any link builder who has worked on a digital PR campaign will... [...]