Four Types of Content to Optimize for Google’s Search Generative Experience

A variety of content formats deliver different performances when it comes to search engine marketing. Content Marketing Institute contributor Jim Yu has published an article featuring four types of content you should optimize for Google’s Search Generative Experience. He says, “To make the most of Google’s Search Generative Experience, optimize for these four types of content. 1. Images and videos Visual content often wins prominent positions in organic search results and SGEs. Optimize your image and video search strategy for the following: Speak to searcher intent across conversational... [...]