HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]