The Retailer’s Ultimate Guide to CTV Performance Measurement [Report]

CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI. Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’. The DMD team says, “As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily,... [...]