Content Marketing Institute has published a new guide titled ‘Your Ultimate Guide To Master the Content Creation Process’. Jodi Harris says, “I’ve organized this advice to answer the three most critical content creation questions: Who will create/contribute to the content? How will the content align with your strategic goals? How will you craft compelling stories that your audience will love? Before you proceed: If you need a refresher on how to build the proper strategic foundation and secure stakeholder support for content marketing, check out these guides: 6 Strategies... [...]