The Buyer’s Guide to Premium Video [Guide]

Premium content is digital content that is usually of higher quality or more desirable than free content. It often comes as a subscription service. Adweek has published a new guide ‘The Buyer’s Guide to Premium Video’. The Adweek team says, “Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together... [...]