The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic. The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update. He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create. First, think about how audiences become frustrated with sites and, specifically, content.... [...]