Explained: Science Behind High-Performing CTA

High-performing calls to action are essential for guiding users toward desired actions, boosting conversions, and maximizing campaign results. They create urgency, clarity, and motivation, driving engagement and measurable outcomes. MarTech contributor Stephanie Trovato has published an article explaining the science behind high-performing calls to action. She says, “Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Below are practical strategies to help you craft CTAs that drive engagement and clicks. The... [...]