Bad data in marketing leads to misguided strategies, wasted resources, and ineffective campaigns, ultimately diminishing ROI. It also hampers accurate targeting and personalization efforts, damaging customer relationships and brand reputation. Digital analytics involves the collection, measurement, and interpretation of data from various online channels to understand user behavior, optimize digital strategies, and improve overall performance, enabling businesses to make informed decisions and drive meaningful results in the digital realm. Digital Marketing Depot has published a new white paper... [...]