Merkle contributor Jennifer Horner has published an article highlighting the role of content in 2022 holiday preparation. Stating why content is important, she says, “As shoppers are looking for the perfect gifts to give loved ones, your constant and transparent communication could be the deciding factor for their loyalty and purchase. Later in this 2022 holiday planning series, we will discuss creating hybrid holiday shopping experiences to stand out from the competition and your content is the vehicle to communicate this critical information about your experiences, deals and doorbusters,... [...]

Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan. They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season. Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees... [...]

Rise in your website traffic can bring brighter days for your business during the holiday season. By getting more and more people to your sites, you can try to persuade them to make purchases. Outbrain’s Kelly Hayes has made available on-demand replay of the webinar ‘How to generate traffic and turn it into sales for the holiday season’ to help you make most from this holiday season. Hayes says, “What You’ll Learn The power of Native and an introduction to Outbrain Why you need a seasonal and holiday sales strategyHow to optimise your landing pageKey... [...]

According to eMarketer, the 2019 holiday sales in US are expected to reach $1 trillion. In 2018, total retail spending during the holiday season was up 5.4% to $998.32 billion. Microsoft Advertising’s Kenneth Andrew has shared three tips to help you improve your holiday sales in the upcoming holiday season. Andrew says, ” Below, we’ve outlined some digital marketing tips from Microsoft Advertising to help retailers to maximize sales this holiday season.   Tip 1: Build awareness now to capture early birds ‘Tis the season for holiday planning, especially since 60% of consumers... [...]

Search Engine Journal team has published a new e-book called ‘A Complete Guide to Holiday Marketing’. Download this e-book to learn some useful tactics to create a strong marketing strategy for upcoming holiday season. SEJ team says, “Want your business to get a bigger piece of the pie during the holidays? Then start planning your holiday marketing strategy – right now. Search Engine Journal’s ebook, A Complete Guide to Holiday Marketing, covers actionable tactics to help your business execute a successful holiday marketing strategy. In this guide, we’ll show you how to... [...]