Brands Lose Consumers – If Their Ads Appear Near Objectionable Content

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers. More findings 37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content 11% said that they will boycott or avoid doing business with such brands 9% of consumers said that in such situation, they will raise the issue 75% of the consumers said that they are worried about growing number of fake news According to 60% consumers, due to fake news they consume... [...]