Five Gen Z Social Media Usage Patterns

  Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26. Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media. She says, “Here are five social media practices to consider. Embrace Partnership With Creators The concept of the traditional “influencer” – who does sponsorship deals, goes on brand trips and sells an aspirational lifestyle attainable to their followers through the... [...]