ExactTarget has released a free guide titled “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience”. The ExactTarget team says, “As the lines between customer service and marketing blur, it’s becoming more important than ever to develop a social strategy for both elements of your business. In this guide, 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience, you’ll learn: Why responsive customer service is critical for customer loyalty Ways to turn good customer service into great marketing How an efficient social media... [...]

HubSpot has released a free ebook titled “How HubSpot Does Inbound: Creating a Content Machine”. The HubSpot team says, “People always ask, “How does HubSpot publish such high volumes of content?” The answer lies behind all our work to build a content machine. We realized early on that to “do” inbound marketing, you need to “do” content. To help share our learnings with you, we put together our latest ebook on how we’ve created a content machine. We’ll specifically share our secrets on: How to Create a Culture of Content Refining... [...]