How to recover lost organic traffic with the help of keyword analysis

In digital marketing, few subjects are as complex as Search Engine Optimization (“SEO”). Since its inception many years ago and throughout its evolution in accord with Google’s algorithm (we explain why the focus is on Google, below), it remains a marketing cornerstone. At its core, SEO seeks to increase organic traffic through improved visibility in search engine results, and in turn, to improve conversions and sales. It is a long, overarching, and challenging process, however, and improving the results takes time. Thus, few things are as distressing for SEO-seeking website owners... [...]