How to restructure your website using personas: A guide for better results [Guide]

Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’. Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or they skip your homepage completely and jump straight to a product page. This creates a problem. How do you make sure your... [...]