Tips to Write Converting Website Copy

Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers. IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy. She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself. I’ll let this sink in for a bit. Why shouldn’t we write about ourselves in our website copy? Don’t…write about your company. Do not…talk about how great your product... [...]