HubSpot has released a free ebook entitled “How to Use Google+ for Business”. HubSpot team says, “Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. Have You Built Your Google+ Business Page Yet? On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn... [...]

HubSpot has released a free ebook entitled “An Introduction to Using A/B Testing for Marketing Optimization”. HubSpot team says, “A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you’ll see some significant increases in lead generation. When done correctly, A/B testing can provide a huge competitive advantage for your company. Learn how to get more engagement from the traffic you have with our “Introduction to Using A/B Testing... [...]

HubSpot has released a free ebook entitled “How to Use Pinterest for Business”. HubSpot team says, “Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Pinterest isn’t just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess... [...]

HubSpot has released a free ebook entitled “7 Apps That Will Change The Way You Do Marketing”. HubSpot team says, “New and innovative tools are about to reshape your business in 2012. Social media, email, photo and file apps will fundamentally change the way you work. Soon you’ll be wondering how you lived without them. Have a never-ending to-do list? These apps will help you work smarter and faster. Download this new productivity handbook, 7 Apps That Will Change the Way You Do Business, written by thought-leader and founder of Duct Tape Marketing, John Jantsch. You’ll... [...]

HubSpot has released a free ebook entitled “Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn”. HubSpot team says, “In HubSpot’s newest ebook, Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business. With this ebook, you will learn how to: Build Your LinkedIn Foundation, by Stephanie Sammons Grow Your LinkedIn Network, by Jan Vermeiren Use LinkedIn to Market Business, by Neal Schaffer Use LinkedIn to Market Yourself, by Lewis... [...]

HubSpot has released a free ebook entitled “Optimizing Landing Pages for Lead Generation & Conversion”. HubSpot team says, “Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well. Once you’ve implemented the basic principles, you can take your landing pages to the next level and drive your conversion rates even higher. Learn how to get started in our new ebook, “Optimizing Landing Pages for Lead Generation and Conversion,” which will walk you through the next steps... [...]