HubSpot has released an ebook titled “Going Beyond Email: How to Use Workflows for Better Lead Nurturing”. The HubSpot team says, “Email workflows, a.k.a. lead nurturing or drip marketing, is a crucial part of any effective marketing strategy. Workflows take email marketing to the next level. They let you build stronger relationships with your leads by sending them highly-targeted emails after they complete a specific action on your site — automatically. Going Beyond Email: How to Use Workflows for Better Lead Nurturing will explain how to use email workflows convert more... [...]