HubSpot has released a free ebook titled “How to Make Love Not Spam”. The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us? This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]