HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”. The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult. Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This ebook will teach you how... [...]

HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”. The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame? Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that your landing pages need to be optimized for every stage of the marketing funnel. To help you build landing pages that... [...]

HubSpot has released a free guide titled “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimise for conversion, download our new introductory guide. After reading this 48-page guide, you’ll... [...]

HubSpot has released a free ebook titled “The Essential Guide to Internet Marketing”. The HubSpot team says, “Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step. This comprehensive guide will cover the following 8 essential steps to internet marketing success: Defining a keyword... [...]