HubSpot has released a free collection titled “16 Companies from “Boring” Industries Creating Remarkable Content”. The HubSpot team says, “When we talk to companies about the practice of creating content to help attract new business, one of their number one concerns is that their products or services are not interesting enough to warrant blog posts, videos, ebooks, tweets or eye-catching photos. To prove it’s possible to create exciting content despite being a seemingly boring company, we’ve compiled 16 examples of brands that are telling stories in ways that... [...]

HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business. Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations... [...]

HubSpot has released a free guide titled “A Guide to Killer Marketing Content”. The HubSpot team says, “Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. But constantly coming up with new content ideas can be challenging. Learn how to keep your content flowing with our new ebook, “A Practical Guide to Killer Marketing Content,” which provides a step-by-step approach to help you handle the demands of constant content creation. In this 38-page guide, you will learn: How to build buyer personas to... [...]

HubSpot has released a free guide titled “How the New Facebook News Feed Changes Your Content Strategy”. The HubSpot team says, “On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design. These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to... [...]

HubSpot has released a free ebook titled “How to Attract Customers with Twitter & Vine”. The HubSpot team says, “The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure. Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization. Our ebook, with... [...]