2016 Digital Ad Spend Surpasses TV Ads

According to the Interactive Advertising Bureau (IAB) and PwC US’ IAB Internet Advertising Revenue Report, in 2016 spend on digital ads has surprassed spend on television ads. In 2016, Mobile ad revenue was $36.6 billion and digital video reached $9.1 billion. Here are some more highlights from the report: Digital video advertising grew 53% year-over-year rise from $5.9 billion in 2015 On mobile devices, video revenue grew by 145% year-over-year—to $4.2 billion Social media advertising generated $16.3 billion in 2016 Search revenues reached nearly $35 billio. David Silverman, partner,... [...]