IAB Releases Dynamic Content Ad Standard Version 1.0

The IAB has released Dynamic Content Ad Standard Version 1.0. This standard is designed to help creative developers, ad content management systems and ad servers build and serve real time dynamic content in advertisements. The IAB team says, “The Dynamic Content Ad Standard aims to address this opportunity driving the demand for dynamic ad component standards. The new standard will represent a win/win/win for the digital ecosystem. Viewers will get more relevant ads better integrated into their digital experience; marketers will benefit with greater effectiveness, and publishers and ad... [...]