Identity Resolution Platforms: A Marketer’s Guide [Guide]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across various data sources. Digital Marketing Depot has published ‘Identity Resolution Platforms: A Marketer’s Guide. The DMD team says, “MarTech’s latest publication of the “Identity Resolution Platforms: A Marketer’s... [...]