Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Koozai contributor Gary Hainsworth has published an article citing the advantages of optimizing images. He says, “When it comes to SEO, there are many factors to consider, such as keywords, backlinks, and content quality. However, one aspect that is often overlooked is image optimisation. Optimising the file size and names of images can actually have a significant impact on your website’s search engine rankings. In this blog post, we’ll... [...]

Images help websites get more traffic from search engines. Image SEO optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO. He says, “According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Thus, image size and... [...]