The 40% Shift: How AI is Radically Reshaping Marketing Budgets [Webinar Replay]

AI optimizes marketing budgets by improving targeting, automating processes, and maximizing ROI through data-driven strategies. It reduces wasteful spending while enabling scalable, high-impact campaigns. MarTech’s webinar ‘The 40% Shift: How AI is Radically Reshaping Marketing Budgets’ is available on demand. The MarTech team says, “Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated –... [...]