Impact of Search Intent on Business

Search intent refers to the state of mind of a person while he is searching for something on the Internet. You can enhance your business performance by analyzing the user search intent. State of Digital contributor Milosz Krasinski has published a comprehensive article on improving your business with search intent. He says, “Informational intent is when a user wants to find more information about a certain topic. Such queries are the most common and most have the largest search volume. The studies have estimated that almost 80% of all search queries have informational user intent. Examples... [...]