A marketer’s guide to implementing generative AI [Guide]

Generative AI transforms marketing by creating tailored content, from text to visuals, that resonates with target audiences. It enhances creativity and efficiency, allowing brands to produce personalized campaigns at scale. MarTech has published ‘A marketer’s guide to implementing generative AI’. Nicole Greene says, “Eight out of 10 marketing leaders expect genAI to positively impact marketing investment and strategy this year, per Gartner research. This growing optimism highlights the need to establish a clear roadmap for adopting genAI in marketing. The following four recommendations... [...]