In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions. HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads. She says, “When done right, there are a handful of perks to in-stream advertising. To find out exactly what the benefits are, I asked video marketing experts for their insights. Ad Sequencing According to Maria Harrison, the President and Co-Founder of Bullseye... [...]