Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor... [...]