DMI Shares 20 Influencer Marketing Statistics

In 2024, influencer marketing continues to thrive, leveraging authentic content and trusted voices to reach niche audiences and drive engagement. Its growing sophistication includes data-driven strategies and AI tools to measure impact and optimize campaigns for maximum ROI. Digital Marketing Institute has published an article featuring 20 useful influencer marketing statistics. The DMI team says, “Here are 20 influencer marketing stats that will surprise you. 1. Gen Zers generally trust influencers more than celebrities It’s extremely difficult for brands to build the same level... [...]