Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second... [...]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research.... [...]

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]

Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike. Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’. It covers: How YouTube’s brewing TikTok rivalry could impact mobile video strategies UHow Express drove revenue gains, 20% traffic bump with digital experiences Pepsi scouts next pop star in new show spanning TikTok, TV. How brands are harnessing influencer marketing Marketing Dive  [...]

Influencer marketing continues to be one of the most preferred ways to reach a wide audience. By choosing the right influencers, you can make the most from your investment. Social Media Today has published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’. The SMT team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. So, how do you launch an influencer marketing program? Whether you’re just starting... [...]

Influencer marketing is about product placement or endorsement on social media networks through an influencer. Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’. Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular basis. In this blog, we’ll explore these topics to help your influencer marketing strategy succeed: Current Influencer Marketing Statistics Types of Influencers Do’s and Dont’s of Influencer Marketing Types of Influencer Collaborations How to... [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’. With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward. What is the ROI on Influencer Marketing? Influencer Intelligence  [...]

Influencer Marketing helps you reach a relevant audience build trust and credibility and broaden your business reach. Sideqik and Social Media Today have published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’. The Sideqik team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re... [...]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion. Baker says, “We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick,... [...]