According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause. Are... [...]

You have heard of “influencers”, people whose endorsement makes a product’s sales jump. The most familiar influencer, we suppose, is Oprah Winfrey. Whenever she likes a product and tells her fans about it, sales are assured. But there are other, lesser known influencers, who can also make a difference a product’s success. Many bloggers on WordPress and on YouTube – video blogs, of course –, and other social media sites have developed long lists of followers. When they mention a product, their followers pay attention. These new social media influencers often promote... [...]