By choosing the right advertising format and managing to target the right audience, you can achieve your Instagram advertising goals. Social Media Examiner’s Anna Sonnenberg has shared six time-saving tips to help you manage Instagram ads. She says, “Want better results from your Instagram ads? Wondering how to simplify management and reporting results? In this article, you’ll discover six tricks for getting more out of your Instagram advertising so you can get better results in less time and with fewer resources. #1: Customize Facebook Ads Manager Columns to Quickly Find What Matters With... [...]

By advertising your products on Instagram, you can attract more customers and scale up your online sales. With the right strategies, you can make the most from your Instagram advertising. Social Media Examiner has published a new video ‘How to Lower Your Instagram Ad Costs’ featuring Emily Hirsh to help you discover some useful ways to reduce your Instagram advertising cost. The SME team says, “Want to lower your Instagram ad costs? Discover a proven technique to improve your Instagram ads performance from marketing expert Emily Hirsh. Learn what types of content work well in... [...]

Instagram advertising can help you to reach millions of people online and promote your products and services. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting eleven useful steps to write Instagram ad copy that converts. She says, “Do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer? In this article, you’ll discover how to write Instagram ads that lead to conversions. You’ll also find examples to inspire you to create more effective campaigns. #1: Consider Adjusting Your Copywriting Formula... [...]

Well designed Instagram ads can help you to increase your brand recognition as you are able to engage with a large and diverse audience of potential consumers through ads. Social Media Examiner‘s Susan Wenograd has shared four ways to create cost-effective Instagram ads funnel. Wenograd says, “Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. #1: Design Your Customer Funnel Around... [...]

With Instagram Stories you can engage more users. Efficient use of Stories can help you to create more leads and generate customers on the platform. Social Media Examiner team has published a new video ‘How to Make Your First Instagram Stories Ad: A Full Walkthrough’. SME team says, “Do you want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? Instagram ads expert Susan Wenograd delivers a step-by-step Stories ad walkthrough. You’ll discover how to customize your creative for... [...]

The latest post on ‘Mashable’ is titled “How Much Are Your Customers Really Worth?”. Dani Fankhauser says, “Different types of businesses require different measures of success or growth — one man’s metric is another’s trash, you might say. This is especially true for revenue per user.Revenue per user is calculated by dividing total revenue by total users, and is used to understand growth and distinguish if some customers are more valuable than others. As business models evolve, it may be more accurate to calculate revenue per user strictly for your monthly active... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]