The Plain-English Guide to Integrated Marketing Communications [Guide]

Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”. HubSpot has published ‘The Plain-English Guide to Integrated Marketing Communications’. The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge of running plays and helping your channels work as a unified system — not disparate ones. It’s also more effective to run integrated marketing campaigns as compared to campaigns on individual channels. Integrated marketing campaigns are impactful... [...]