An integrated search strategy covers data, process, and people integration for achieving better search engine marketing performance. Search Engine Journal contributor Gerald Murphy has published an article on building an integrated search strategy. He says, “Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform. Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies). It is not possible to duplicate what you are doing... [...]

Search Engine Land has made available the replay ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ webinar. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search... [...]

Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]

Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]