How to Measure User Interactions in Google Analytics [Answered]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’. Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.” This article answers questions such as: What is an interaction? What’s the difference between event metrics in GA? When should you use Unique Dimension Combinations? How to calculate Interaction Rate. How to Measure User Interactions in Google... [...]