Neil Patel Shares International PPC Strategies & Tips
International PPC (Pay-Per-Click) is a digital advertising strategy that targets global audiences through paid search engine ads across different countries and languages. It involves localization, keyword adaptation, and region-specific targeting to maximize reach and ROI in international markets. 4o Neil Patel has published an article featuring useful international PPC strategies and tips. He says, “Successful international PPC campaigns tailor keywords, audience targeting, ad copy, visuals, and landing pages to the specific market. Here’s why: Search behavior varies by region: People... [...]