With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid them Practical strategies for maintaining customer loyalty amid... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural winners. You’ll find out: Best practices for fostering organization innovation Examples of the competitive advantage of curiosity Case studies of how marketers went from big questions to business impact”. Why Curiosity Is a Marketer’s... [...]

The latest Digital Marketing Institute podcast is ‘What Does Today’s CMO Really Do?’. The DMI team says, “In this episode – our 100th! – host ⁠Will Francis⁠⁠⁠⁠⁠ chats with ⁠⁠⁠Brian Finnerty, the CMO of educational software company ⁠D2L⁠. They look at Brian’s long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as... [...]

HubSpot has published a new video ‘How did Fabletics grow $235M in revenue?’. The HubSpot team says, “Today we dive into the rapid rise of Fabletics, an activewear phenomenon that skyrocketed from zero to a $250 million business in just three years. This video breaks down Fabletics’ innovative strategies and provides actionable insights that any business, big or small, can learn from. Whether you’re an entrepreneur, a marketer, or just a curious mind, there’s something for everyone.” [uix_video width=’560′ height=’315′... [...]

Neil Patel has published a new video ‘Taking Your Business From Zero to $10 Million’. He says, “Starting a business from scratch and turning it into a multi-million dollar enterprise is a journey that requires determination, strategic planning, and relentless execution. While the path may seem daunting, with the right mindset and approach, you can propel your business from zero to a million in revenue.” Neil Patel’s Blog  [...]

Neil Patel has published a new video ‘Marketing in the Post-Great Reset Era: Thriving Amidst Change and Uncertainty’. He says, “The COVID-19 pandemic has been a catalyst for significant changes across various sectors, and marketing is no exception. As the world looks to recover and rebuild in a post-pandemic landscape, the concept of the Great Reset takes on added significance in the marketing realm. The Great Reset represents a unique opportunity for businesses to reevaluate their marketing strategies, adapt to the changing consumer landscape, and embrace new approaches that... [...]

Neil Patel has published a new video ‘How We Boosted Our Revenue by 18% Using PayPal’ sharing useful tips to improve business revenue using PayPal. He says, “I’ve been using PayPal for years. It’s been so long I can’t even remember when I first started using it. But I would’ve never guessed that using it would increase my revenue. Sounds crazy, right? Today I’m going to break down how we boosted our revenue by 18% using PayPal. Well, before I dive into how, I wanted to first let you know that this video is sponsored by no other than PayPal. But what’s... [...]

2023 is hear and its time to plan your marketing and execute the already planned campaigns. Every year bring new opportunities and challenging and coping with them is a way to success. Martech Series contributor Paroma Sen has highlighted three things marketers need to pay attention to in 2023. She says, “Most marketers will spend the beginning of a new business quarter or year formalizing plans and structures to use as a framework for the next few months. As brands progress into the next few months of 2023, there will be a greater need to optimize tactics, processes and measurement parameters... [...]

Watch Neil Patel’s latest video in which he shares ‘7 Ways for Your Co-workers to Help You With Marketing’. He says, “Seven ways for your coworkers to help you with your marketing. Do you have coworkers? If so, great, because I’m going to teach you how to leverage them for more traffic. And if you don’t have coworkers, no worries, you can use your friends instead.” Neil Patel’s Blog  [...]