Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple. Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor. Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational. Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via... [...]

Reading is the best way to learn and improve your marketing performance. You could also refer the past article to face the present situations. Impact contributor Ramona Sukhraj has published top 19 articles published on Impact in 2019. Sukhraj says, “It’s been another whirlwind year in IMPACT, publishing a record 1,295 articles year to date and marking 10 years of sharing our knowledge online. Aside from this, we also: Revamped our website once moreMade industry news coverage a staple of our strategyPracticed what we preached, leaning heavily into “Big... [...]

In today’s competitive world it has become extremely challenging to achieve success online. You need to develop a strong strategy that allows you stand out in the crowd. The Social Media Examiner team has published a new video ‘How to Stand Out In a Crowded Marketplace’ featuring Michael Stelzner. SME team says, ” Do you want to be known for something? Are you concerned there’s no room for you and your message? Michael Stelzner shares how to find your voice, what makes you different, and what to do about it”. How to Stand Out In a Crowded Marketplace Social... [...]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00 pm ET. MarketingProfs team says, “Video is too important to ignore (and only getting more so). There are three mega trends happening in the next five years that warrant marketers’ full attention: 5G networks will be rolling out around the world,... [...]

Thunderhead and Marketing Week have released a new report titled ‘Letting The Customer Lead’. In this report, the companies try to “investigate the evolving role of customer-led journeys for customers and corporations”. Thunderhead team says, “In conjunction with Marketing Week, Thunderhead has conducted new research investigating the evolving role of customer-led journeys and the transformation of customer experience. Combining quantitive and qualitative research (across 477 marketers and senior UK marketers and customer experience professionals respectively),... [...]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will Help You Achieve Your 2020 Goals’ on Wednesday, October 30, 2019 at 2.00 pm EDT. CMI team says, “Join Drift’s Kate Adams and Mark Kilens for this live webinar and in just one hour, you’ll know: How to make the shift from measuring acronyms... [...]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00 pm ET. MarketingProfs team says, “Video is too important to ignore (and only getting more so). There are three mega trends happening in the next five years that warrant marketers’ full attention: 5G networks will be rolling out around the world,... [...]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will Help You Achieve Your 2020 Goals’ on Wednesday, October 30, 2019 at 2.00 pm EDT. CMI team says, “Join Drift’s Kate Adams and Mark Kilens for this live webinar and in just one hour, you’ll know: How to make the shift from measuring acronyms to measuring what... [...]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT. CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore: The critical role data... [...]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT. CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore: The critical role data and measurement... [...]