Every marketing idea – whether it fails or works for you, provides tons of lessons. Learning is the key to achieve marketing success. In his new video, Neil Patel talks about the three things you shouldn’t be doing in marketing for 2022. He says, “There are a few things that are hurting your marketing, and today we’re going to stop them and do cool stuff instead that’s going to help your marketing. Today I’m going to break down three things that you shouldn’t be doing in marketing for 2022, and what you should be doing instead.” Neil Patel’s... [...]

Identification and selection of the right niche is one of the most important things you need to do for launching a successful business. Ahrefs has published a new video ‘How to Find a Niche for your Online Business’ to help you find a niche for your online business. In this tutorial, you’ll learn how to vet, research, and find a niche for your online business. Ahrefs  [...]

In the remote-first “new normal,” business owners and marketers alike are facing several questions. Search Engine Journal is hosting a webinar ‘How Marketers Can Thrive in a Remote-First Landscape’ on Wednesday, July 28, 2021, at 2.00 pm ET. The SEJ team says, “Join this Search Engine Journal webinar and learn strategies for maximizing your marketing opportunities in 2021 and beyond. In this presentation, you’ll learn: How successful businesses have changed their marketing strategies to excel in this digital-first environment. How in-house and agency marketers can adapt... [...]

Neil Patel has published a new video ‘How I Generated 37,186,336 Video Views Without Going Viral’. He says, “Going viral is tough. Everyone wants to go viral because they want millions and millions of video views. But what if I told you that you can get millions of video views without going viral. Today I’m going to break down how I got 37 million video views without going viral”. Neil Patel’s Blog  [...]

As COVID-19 continues to spread around, the world is facing a big challenge today. In these uncertain times you need to stay in touch with your loved ones and customers. Social Media Examiner team has made available the replay of its webinar ‘Showing Up In a Time of Uncertainty: What Marketers Need to Know’. SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special... [...]

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on parked domains and error pages in violation of California’s unfair competition and false advertising laws. The advertisers sought restitution for the difference between what they paid per click versus what they would have paid had they... [...]

Nikki Gilliland says, “Social commerce hasn’t quite taken off in the way it was predicted to.  While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder. It seems that despite mobile commerce rising in popularity – and with one in four users trying to purchase a product on social last year – many brands have struggled to find the right balance between social media and ecommerce. In fact, a recent survey suggests that 45% of adults have no current interest in clicking on a ‘buy... [...]

Andy Taylor says, “There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice. I bet some of you out there can keep two, three, maybe even more KPIs in mind when managing accounts, as you should. You’ll just have to meld the descriptions to uncover those deep... [...]

Nicholas Chowdrey says, “When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked. Indeed, in a recent study by Dresner Advisory services, most industries rated IoT as not important. However, advocates of IoT say there’s huge potential for the technology to transform business intelligence, especially when coupled with big data. They see IoT as a core justification for businesses to implement big data analytics, ranking it in the top three use cases, alongside customer... [...]

Jacob Baadsgaard says, “Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times. Or, worse still, you might feel like AdWords isn’t worth the effort, throw your hands in the air and quit. However, there is a way to juggle all of your marketing goals —... [...]